Arts & Entertainment, Community

Pasadena Showcase House Pivots to Virtual Tour & Multi-Media Digital Program

The Federal-country style home. – Courtesy photo / PSHA

Pasadena Showcase House for the Arts (PSHA) has announced the 56th Pasadena Showcase House of Design. Current ticket holders will have the chance to take a virtual walk through the renovated home at their leisure, which will be enriched with designer interviews and insights. “Ultimate Viewpoints: 56” is a state-of -the-art 3D interactive tour offering a unique perspective and expansive look into one of Southern California’s design treasures, the annual Pasadena Showcase House. It will be released on Oct. 2, and tickets for the general public will go on sale in September. “Particularly in today’s environment, we are pleased to offer our supporters the ability to experience the sumptuous and aspirational design of the Showcase House from the comfort and safety of their homes,” said PSHA’s 2019-20 President Vikki Sung.

Although PSHA held out hopes the doors could open this fall, the continued restrictions on large gatherings by city, county and state mandates made it impossible. “This is not a decision that was taken lightly,” continued Ms. Sung. “It’s the first time in Showcase history that we are not able to open our traditional home tour but the health and safety of our visitors, designers, vendors and members are utmost in our thoughts.”

This year’s benefit chair, Jill Fosselman, expressed her sincere appreciation to everyone. “We are so grateful for the loyalty and on-going support that we have received to date and really want to bring a full experience to our entire Showcase family.” she said. “We hope our current ticket holders will stand with us as we roll-out a new approach to this challenge that will be every bit as amazing as being there first-hand.”

Hard work, time and much effort has already been put forth to complete this year’s Showcase House, under COVID-19 restrictions, and PSHA is eager to show off the creativity and talents of the 2020 designers. Taking a “the show must go on” stance, the organization has pivoted to present this year’s house to the public through other means. “Ultimate Viewpoints: 56,” currently in production, not only highlights the completely renovated Federal-country style home, designed by “Hollywood Society’s Architect” Gerard R. Colcord, it offers so much more. The tour will be interactive and allow viewers to also click on video links to learn in depth about a designer’s insight or get additional design information. A great benefit is viewers have the opportunity to “walk through” the house as many times as they wish for a truly personal experience and can focus on a particular room of their interest. An interactive digital program will also be included with the tour. Ticket holders will appreciate the familiarity of the layout and the powerful images of finished design, while enjoying the opportunity to learn more about the elements and products used in the development and execution of the design. 

Much like many other nonprofits who have been challenged during this time, PSHA has developed an alternative that is both creative and fun to raise funds to fulfill their mission of providing music and art programs throughout the community. Another “first” for PSHA is an online auction called “Showcase Strong” which will open for bidding online from Aug. 17-31. Items will include luxury Southern California getaways, a fine array of jewelry, vacation trips (something to look forward to), furnishings, gifts, wine and other services.   To preview the variety of items, visit bit.ly/ShowcaseStrong beginning Aug. 3, 2020.

PSHA has raised more than $23 million from the Pasadena Showcase House of Design, PSHA’s only fundraiser. Money has gone to support the organization’s three music programs, Music MobileTM, Youth Concert and Instrumental Competition. Each year PSHA awards gifts and grants to a diverse list of local nonprofit organizations in support of their efforts in the community for music and arts. PSHA also underwrites concerts to ensure the joy of live music is available to a broad range of audiences. Its support of nonprofit organizations enriches the community and provides opportunities for a variety of groups, from students to seniors, to learn, enjoy and grow from their experiences in these programs. In addition, PSHA has a longstanding history of supporting the Los Angeles Philharmonic and its community outreach programs.

For more information on tickets and updates, visit the website at pasadenashowcase.org.

July 30, 2020

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