NACS “Future of Fuels Showcase”: Clean Diesel Powers the Future for Fuel Retailers and Automakers

Consumer Response to Clean Diesel Cars, Pick Ups and SUVs Drives More Fueling Stations To Add Diesel Fuel Pumps

Advanced clean diesel passenger vehicles were highlighted at last week’s “Future of Fuels Showcase” at the National Association of Convenience Stores (NACS) annual show in Las Vegas.
The Diesel Technology Forum represented the diesel industry at the “Future of Fuels Showcase”. The NACS Show ran from October 7th through 10th at the Las Vegas Convention Center. The Forum exhibit showcased the new 2014 Ram 1500 EcoDiesel pickup truck with the highest estimated EPA highway fuel economy of all light-duty pickups at 28 mpg. Motor Trend selected the Ram 1500 EcoDiesel as its “2014 Truck of the Year®”.
“We’re extremely pleased to be participating in the ‘Future of Fuels Showcase’ to exhibit the latest technologies in advanced clean diesel passenger vehicles along with the growing availability of ultra-low sulfur diesel fuel with NACS members,” said Allen Schaeffer, the Executive Director of the Diesel Technology Forum (
“We are here to highlight to the NACS membership the growing popularity of clean diesel cars and pickup trucks in the U.S. This message is important to convey here because the 126,000 convenience stores that sell motor fuels account for 80 percent of all the fuel purchased in the U.S.
“Diesel fuel is currently available at more than 50 percent of all service stations in the U.S. and this number is increasing every week. We hope that the consistent growth in the clean diesel vehicle market will encourage even more convenience stores to add diesel pumps to their fueling stations,” Schaeffer said.
According to NACS, convenience stores sold $491.5 billion in motor fuels in 2013. This week’s NACS Show will have more than 1,000 exhibitors and is expected to attract more than 22,000 people from over 60 countries.
In addition, according to NACS’ “Future of Fuels 2014” report which analyzed how the U.S. Energy Information Administration’s projections for the energy markets through 2040 would affect the retail fuels market: “Gasoline gallons consumed will decline by 24%, while diesel fuel gallons will increase 26% and E85 will expand more than 2,200%. Consequently, gasoline’s share of the liquid fuels market is forecast to drop from 71.56% to 59.12%, while diesel will expand from 28.36% to 38.84% and E85 will increase from 0.08% to 2.04%.”
To see the entire report go to:
Clean diesel car registrations have increased 30% since 2010 while overall car market increased just 3.7%. According to data compiled by IHS Automotive for the Forum, registrations for diesel cars, SUVS, pickup trucks and vans increased by 30 percent from 2010 through 2013. In 2013, diesel vehicle registrations increased by 410,040 nationally.
“Diesel cars and SUVs are emerging in the U.S. market,” Schaeffer said. “While diesels account for about 50 percent of all auto sales in Europe, diesels are a more modest three percent in the U.S. But clean diesel vehicles sales are ready to increase as evidenced by the number of clean diesel models being introduced in the U.S. market. We anticipate some 60 diesel models will be available by 2017. Steady growth of diesel sales in the U.S. market could make up 10 percent of all vehicles by 2020 as Americans learn more about the proven real world fuel efficiency benefits and long term value of the new clean diesel technology.”
Clean diesel vehicles are 30% more fuel efficient than gasoline. “Clean diesel technology is likely to continue to grow in the U.S. based on consumer acceptance of diesel as a clean and proven high-fuel economy choice,” Schaeffer said. “Diesels are about 30 percent more fuel efficient than gasoline vehicles and do not require compromises in vehicle performance, driving patterns or vehicle utility.
“Clean diesels also deliver a lower total-cost-of-ownership compared to other fuel efficient technologies. The increasing number of diesel offerings from manufacturers reflects their confidence in the technology and its importance as they select fuel- efficient strategies to meet the 2025 higher fuel economy requirements,” Schaeffer said.
To learn more about the Ram 1500 EcoDiesel go to:
To see a list of all clean diesel cars and pickups available in the U.S., a list of all the new diesels coming to the U.S. market, and fuel efficiency data go here:
ABOUT THE DIESEL TECHNOLOGY FORUM: The Diesel Technology Forum is a non-profit national organization dedicated to raising awareness about the importance of diesel engines, fuel and technology, and working with policymakers and other stakeholders on common solutions. Forum members are leaders in clean diesel technology. For more information visit
For the latest insights and information from the leaders in clean diesel technology, join us on Facebook, follow us on Twitter @DieselTechForum, or YouTube @DieselTechForum and connect with us on LinkedIn.

October 17, 2014

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