How BroadbandNow Is Changing The Way Consumers Shop For Internet Access

As internet connectivity becomes a must, we must ask how a limited number of providers affect our experiences online and what we pay for that access. – Courtesy photo / Shaunleeyh (CC BY-SA 3.0)

Their research highlights limited ISP choices in Pasadena

By Alex Cordero

Are you frustrated with the limited choices of internet providers in your area? What if there was a place where you could easily collect all the information you need to make a smart choice on what internet provider to sign up for? Well now there is. BroadbandNow is a website that gives consumers the tools to compare prices and find internet service providers (ISP) in their area. Or as they like to describe it, “it’s like Kayak for Internet service.” The organization also focuses on bringing awareness to internet access issues in the U.S. They recently performed research in Pasadena pertaining to internet providers available in the city and these are just a few things their research found:

  • There are 26 internet providers in Pasadena with 7 of those offering residential service.
  • Residential fiber service is available to only 5 percent of people living in Pasadena.
  • Approximately 100 percent of Pasadena residents are serviced by multiple wired providers.

According to BroadbandNow the City of Roses is covered by two main internet providers: Charter Spectrum and AT&T. However, there are four other wired providers that cover certain areas of the city. As more and more large corporations merge together the end result of these business deals leave the consumer with a limited choice of internet access with high fees and slow service. BroadbandNow focuses on increasing internet coverage and provide tools to make it easy for consumers to have access to the internet free of marketing and bias.

BroadbandNow also provides up-to-date local data on internet pricing, speed average and the number of residential, business and mobile ISP available to you in your area. They include a lot more information like broadband facts and statistics for all states, while also bringing awareness to how broadband connectivity is still a challenge for millions of Americans. They also make it their mission to solve a lot of the connectivity issues consumers still face today. Please visit their website at for more information.

January 10, 2019

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Alejandra Cordero

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