Application for Pasadena Small Business COVID-19 Grants Opens Jan. 25

Old Pasadena. | Courtesy photo by Remy Hellequin on Unsplash

Program provides up to 50 small businesses with grants of $7,500 each

The City of Pasadena and Pasadena Community Foundation (PCF) announce the Small Business COVID-19 Relief Grant Program to assist small businesses in Pasadena impacted by the COVID-19 pandemic. The program provides approximately 50 reimbursable grants of $7,500 each to qualifying small businesses. Source of funds for the program are provided by the City’s annual Community Development Block Grant (CDBG) allocation.

PCF was chosen by the city to review and select applicants and subsequently disburse grant funds. The online application portal opens Monday, Jan. 25.

“Small businesses are suffering a huge financial burden due to the pandemic, and many don’t have the resources to hold on long term. PCF is grateful that the City has stepped up to help once again and is counting on the Foundation’s history of grant-making expertise to get that help to the businesses that need it most,” says Kate Clavijo, senior program officer at PCF.

Review program guidelines and apply. The grant application period is open Jan. 25 through Feb. 12, 2021.


Business owners who are eligible for grants must meet the following criteria:

  • Five or fewer employees.
  • Operate out of a street-level storefront in Pasadena.
  • Have experienced an economic hardship due to the COVID-19 pandemic.
  • Own 51% or more of business.

Other eligibility criteria apply. See program guidelines for details

Application Support

PCF and the Small Business Development Center (SBDC) will host a series of Information Sessions on Zoom on:

  • Wednesday, Jan. 20, at noon.
  • Friday, Jan.22, at noon.
  • Thursday, Jan.28, at noon.
  • Saturday, Jan. 30, at noon.

SBDC staff members will be available to assist applicants and answer questions. The Information Sessions can be accessed at

For additional information regarding the Small Business COVID-19 Relief Grant Program, contact Pasadena Community Foundation Program Officers Kate Clavijo at (626) 796-2097 x7,, or Mike deHilster at (626) 796-2097 x5,

January 14, 2021

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