Arts & Entertainment

Tournament of Roses to Launch New Storytelling Platform

The Pasadena Tournament of Roses and Wells Fargo have announced Beyond the Flowers: The Path to Pasadena — a new video storytelling platform that enables participants, volunteers and fans to celebrate and share their passion for the Rose Parade.

The Tournament of Roses will accept brief video testimonials from individuals and organizations who are actively preparing for the Rose Parade — float participants, marching bands, equestrians, Tournament volunteers, float builders and broadcasters among them — as well as fans who eagerly anticipate the iconic New Year’s Day tradition.

Selected videos will be posted to Beyond the Flowers, a new, featured section on the Tournament’s website, and shared widely via Tournament, Wells Fargo, and participants’ social media channels with the hashtag #WFBeyondTheFlowers.

Beyond the Flowers video submissions are encouraged to be brief, energetic and offer personal insights, such as: What does America’s New Year Celebration mean to you? Why is participating in the Rose Parade so important to you? Why do you look forward to the parade year after year? For video specifications, submission details and selection criteria, visit:

December 18, 2019

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