Following last year’s sold out festival launch; Arroyo Seco is the latest venture from the mighty team at Goldenvoice (CA-based creators of Coachella, Stagecoach, and more). This year’s headliners include massive names in the rock ‘n’ roll pantheon, indie rock legends, wonderful world and jazz artists, and more. Neil Young and Jack White are headlining on June 23, and Kings Of Leon and Robert Plant are headlining on June 24. The bill also features The Pretenders, Kamasi Washington, Belle & Sebastian, Gary Clark Jr., Alanis Morissette, Seu Jorge, The Bangles, The Revolution and many more.
Arroyo Seco Weekend is the perfect example of a festival constructed to fit its surroundings. The stages (two stages, one tent) are set on the grounds of Brookside Park, on the golf courses surrounding the Rose Bowl football stadium. Following last year’s rousing success, Goldenvoice has made extensive upgrades to the layout, expanded amenities, and more. They continue to go to great lengths to make ASW the perfect fit for its surroundings (including an extensively long Environmental Impact Report and creating a physical model of how the delay towers will contain the sound from leaking into the surrounding neighborhoods). ASW is also partnering again with Pasadena’s famed Kidspace museum to give children creative play opportunities (kids 10 and under get in free, making the festival a true family experience).
The food and beverage program includes local area restaurants’ pop-ups (not food trucks – real sit-down restaurants from the best of the east side of LA) and specialty cocktails and craft beer.
Like last year, Goldenvoice has maintained making a huge festival feel like a smaller, community event with art installations from local artists, “little libraries” with books about Pasadena, and so much more. It really is the perfect example of a music festival figuring out what the locals would want from it and creating one that fit.
Los Lobos. -Courtesy photo / Goldenvoice
Neil Young. -Courtesy photo / Goldenvoice
Pretenders. -Courtesy photo / Goldenvoice
Aaron Neville. -Courtesy photo / Goldenvoice
Alanis Morissette. -Courtesy photo / Goldenvoice
Kings Of Leon. -Courtesy photo / Goldenvoice
Robert Plant. -Courtesy photo / Goldenvoice