As many as 1,500 buildings across North American will be lit in red to raise public awareness about the severe economic crisis facing the entire live events industry, which has been closed since March with no idea when events will start happening again. The Pasadena Playhouse will illuminate its courtyard and tower red Tuesday night at 9 p.m. as part of #WeMakeEvents #RedAlertRESTART day of action.
Approximately 12 million people have been impacted by the shutdown of live events, a $1 trillion industry.
The goal is also to urge the Senate to vote for the RESTART Act and to support an extension of the Pandemic Unemployment Assistance and the Federal Pandemic Unemployment Compensation, which provided an additional $600 weekly unemployment benefit, as part of a full comprehensive pandemic relief package.
The RESTART Act would extend the Paycheck Protection Program, create a loan program to provide funding to jump-start the hardest-hit businesses for the remainder of 2020 and provide loan forgiveness as a backstop against ongoing economic challenges.